Grateful Dead inspire American Beauty beer
You could say it has been a long, strange trip for Sam Calagione, who over the course of nearly 20 years has built Dogfish Head Craft Brewery into the 13th-largest craft brewer in the U.S.
With a motto of "off-centered ales for off-centered people," Calagione has always marched to a different drummer. So it's fitting that one of Dogfish's newest products is a collaboration with the Grateful Dead.
The release, American Beauty, is one of a number of music-themed beers for Delaware-based Dogfish, which has created brews celebrating Pearl Jam, Miles Davis and Robert Johnson.
CNBC's Tom Rotunno recently caught up with Calagione to talk American Beauty, beer and music.
So crank up the volume and grab a cold one. It's time for Chew and Brew.