Morris won a prize valued at $25,000, a combination of cash and services such as legal assistance and co-working space which she wants to use to help boost the growth of her start-up.
Morris started her app less than six months ago. She said the event's diverse panel and participants were what allowed her to take the prize.
"A lot of these events, you see a lot of the same people, fixtures in the NYC scene. He (Malco) said, 'I look at these companies in a very different way than a V.C. does,'" Morris said. "If we had a traditional panel of V.C.'s, I'm not sure we'd make it this far."
In addition to an actor serving on the panel, Joy Marcus of Gotham Ventures and Dave Mathews, a consumer-focused inventor, served as judges.
(Read more: Silicon Valley start-ups take perks to new level)
"Startup Battles" organizers chose 15 ideas for the event. Each had one minute to sell to the judges. After multiple rounds with the help of audience voting, the 15 were narrowed down to eight and then again to four, until there was one winner and one runner-up.
The event cost $25 for attendees.
As for Morris, she said that while she enjoyed the party-like aspects of the event, she would have easily been entertained at any basic pitch competition and looks forward to an increased number of events so that other ideas can be heard.
"In tech, there's still so much low-hanging fruit, so many real problems that need to be solved," Morris said. "It's really exciting and will make a lot of people's lives better, quickly."
—By CNBC's Uptin Saiidi. Follow him on Twitter