Target gives 10% discount to shoppers after data breach
A day after Target announced more than 40 million of its shoppers' credit and debit cards may have been compromised during the crucial holiday season, the retailer's CEO offered some positive news for customers.
All in-store customers will receive a 10 percent discount on purchases made Saturday and Sunday, said Gregg Steinhafel, the company's chairman, president and chief executive officer. This weekend, the last before Christmas, also happens to be one of the busiest shopping times during the holiday season, a key time frame for the retailer to drive sales.
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In a statement, Steinhafel said, "We take this crime seriously. It was a crime against Target, our team members, and most importantly, our guests. We're in this together, and in that spirit, we are extending a 10% discount—the same amount our team members receive."
Target extended an additional benefit to shoppers in the New York state area. At the urging of the New York Attorney General's office, the discounter will provide free credit monitoring services to all potential victims in the state.
"Following the news this week of a massive breach of personal financial data belonging to millions of Target shoppers, I urged Target to offer affected New Yorkers one year of free credit monitoring to ensure they are not victims of identity theft. I'm pleased to report that, just a short time ago, Target agreed to our request," said Attorney General Eric T. Schneiderman.
To read Steinhafel's full statement, click here.