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PR director no longer with company after racist tweet

Natalie DiBlasio
Saturday, 21 Dec 2013 | 4:29 PM ET
A tweet in bad taste
Monday, 23 Dec 2013 | 1:49 PM ET
A communications director lost her job after tweeting an inappropriate comment just before boarding a plane to Africa. CNBC's Michelle Caruso-Cabrera and Bob Pisani share their opinions.

InterActiveCorp said Saturday that it has "parted ways" with PR director Justine Sacco, a day after a racist tweet from her account went viral.

The tweet, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" sparked outcry online and spurred a hashtag that trended on Twitter.

"The offensive comment does not reflect the views and values of IAC. We take this issue very seriously, and we have parted ways with the employee in question," the company said in an e-mail Saturday.

IAC is a New York media conglomerate whose clients include Match.com, Vimeo, Ask.com, UrbanSpoon, OKCupid and the Daily Beast.

"There is no excuse for the hateful statements that have been made and we condemn them unequivocally. We hope, however, that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core," the statement said.

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The tweet was sent from London on Sacco's account before she boarded a 10-hour-and-46-minute flight to Africa. The ordeal unfolded while she was in the air — on a Boeing 747 without Wi-Fi.

During that time, the hashtag #HasJustineLandedYet gained traction on Twitter, taking the top trending spot for hours.

Shortly after her flight landed, the Twitter account was deleted. Later, Sacco's Facebook account also was deleted.

On Friday night, IAC issued the following statement: "This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action."

This wasn't the only tweet that raised eyebrows. Other tweets from Sacco's Twitter account included:

"I had a sex dream about an autistic kid last night. #fml" tweeted on Feb. 24, 2012, and "I can't be fired for things I say while intoxicated right?" tweeted on Jan. 30, 2013.

Sacco could not be reached for comment.

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