For singles in China under pressure to get married, there are plenty of professional matchmakers, and busybody parents. But for young people seeking to avoid such interference, there is now a bevy of smartphone apps offering a less formal approach.
With the requirement to marry remaining strong – one park in Shanghai is still the site of a weekend marriage market, where elder relatives try to broker matches – a significant number of educated urban dwellers are choosing new ways to pursue relationships, while pursuing their careers.
Enter apps such as Momo, the most popular of China's mobile dating services. It uses a phone's built-in GPS to help users find the profiles and photos of others in the area they can talk to online, or offline. So popular has it proved, that it has added 30 million registered users since July, taking the total to 80 million.
(Read more: China Singles Day could dwarf America's Cyber Monday)