Amazon's Kindle gets boost on Christmas Day

Friday, 27 Dec 2013 | 10:52 AM ET
Amazon's missing Christmas boost
Friday, 27 Dec 2013 | 12:00 PM ET
Even though Amazon got a bump in device activations on Christmas day, the increase wasn't as strong as in the past. One reason: the mobile market is maturing. CNBC's Cadie Thompson explains.

Amazon's Kindle got the biggest bump in device activations on Christmas Day, according to data from Flurry Analytics.

Flurry, which tracks 400,000 apps on more than 1.2 billion mobile devices, compared new device activations on Christmas to what the average number for the first three weeks in December and Amazon's devices came out on top, again.

Christmas Day is always a big day for smartphone and tablet activations for major brands, but Amazon's devices have seen the biggest jump in activations for the last three Christmases, according to Flurry Analytics.

Devices made by Acer received the next biggest bump on Christmas, followed by Apple and Samsung.

The success of Amazon's Kindle may stem from its low price. The company sells the mobile devices at cost and makes money by using them as tools to sell digital content and other products.

(Read more: Amazon limited new Prime memberships amid order surge)

Flurry Analytics notes that the new Mayday feature on the Kindle Fire HDX also may have contributed to the device's activation total. The feature allows someone to get help from a customer service representative, making it easier for first-time users to activate the device.

It's worth noting though, that as the mobile device market is maturing, most of the manufacturers are seeing a steady decline in the boost from Christmas Day activations.

By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.

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  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.