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Target faces problems with gift cards sold over holidays

Dhanya Skariachan
Tuesday, 31 Dec 2013 | 4:43 PM ET

NEW YORK, Dec 31 (Reuters) - Target Corp, which is dealing with one of the largest ever payment-data breaches in U.S. retail history, said on Tuesday that some of the gift cards it sold over the holiday season were not activated properly.

"We are aware that some Target gift cards were not fully activated and apologize for the inconvenience," Target spokeswoman Molly Snyder said in an e-mail.

The third-largest U.S. retailer promised to honor the gift cards and said fewer than 0.1 percent of the cards sold during the busy season were affected.

Shoppers can bring the cards to the guest service desk at their local Target stores or call 1-800-544-2943 for assistance, Snyder added.

The news came less than two weeks after the company revealed that hackers had stolen data from up to 40 million credit and debit cards of shoppers who visited its stores during the first three weeks of the holiday season. Target's consumer perception scores dropped to their lowest level since 2007 after the breach, a survey showed.

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