'Just do it'might be a good slogan for investors on the fence about Nike stock. Wall Street was concerned by future orders from China but, "Nike can be a counterintuitive stock: you have to buy when a number is awry, because management has a great habit of quickly fixing what goes wrong. I don't think it would be a stretch to see this stock trade as high as $90."
"What can I say about Pfizer? The company had a nice 31% run last year, but I think it will only tread water in 2014. I see the stock as being hard pressed to go above $34. At the end of the day, I just see Pfizer as one of the bigger blahs of the Dow, but maybe it has something up its sleeve that I can't see."
Procter & Gamble
Although weakness late year triggered concerns about Procter & Gable shares, Cramer isn't among those skeptics. "A.G. Lafley has returned as Procter's CEO to make changes, and I think this is the year he'll do so. To me, this is exactly the time when you want to buy Procter, when there's a lot that can be done—hence why I think this stock could run all the way up to $95 as the earnings pick up, especially if it splits off its slower-growing divisions."
"Higher rates equal more money for Travelers, and I can see the stock going to $100," Cramer said. However, if you're looking to put money to work in an insurance stock, Cramer likes Hartford better. "Many insurance companies screwed up so badly during the downturn that as the economy picks up awful portfolios should spring back to life. That's why I prefer a stock like Hartford over Travelers, because Hartford stumbled horribly and is still coming back, whereas Travelers just kept doing it right."
In a rapidly changing industry, Cramer sees UnitedHealth in a kind of win-win situation. "If Obamacare endures, UNH should be a white knight because they're more efficient than competitors," Cramer said, and should therefore win a significant number of new accounts. "And if Obamacare falters after the coming fall elections, it will win again, because investors who sold it fearing Obamacare will come rushing back."
Cramer called United Technologies, "a Dow stock you should own right now." The Mad Money host does not think the market yet realizes "the potential rewards from the company's brilliant Goodrich acquisition, which skewed the whole business toward more aerospace exposure at a time when aerospace is on fire. Plus, I see orders returning for UTX's heating, ventilation and air conditioning division thanks to the revival of commercial construction." All told, Cramer thinks United Technologies could print $135 by year's end.
"We've heard a lot of talk about a potential T-Mobile Sprint merger, and if that happens, I think Verizon climbs back to the $54 level," Cramer said. However, I don't see Verizon gaining much more than that, though, because the company already talked about how additive the deal is," Cramer said.
Cramer is a fan of Visa in part because it's cheaper than its biggest rival. "Visa is a terrific growth company—just a consistent, higher growth faux financial that portfolio managers crave. There is a ridiculous price-to-earnings ratio disparity between Visa and MasterCard right now: Visa is five multiple points lower. I'm not sure there should be any discount."
Of all the Dow stocks, Cramer thinks Wal-Mart shareholders face the most serious challenges. "First, there's a new CEO, and I hate owning a stock during a CEO's freshman year. Second, I think Wal-Mart's no longer viewed as the bargain it once was, and third, it's getting squeezed by everyone from the dollar stores to Costco, to Whole Foods, Kroger, and even Amazon, one of the great growth companies of our time. In short, Wal-Mart has become the whipping boy of retail. Now, it has too much heft to really disappoint, but I wouldn't be surprised if this stock was actually down for the year."
Cramer looks at 3M as a company that's reinventing itself. "When will Inge Thulin, the CEO of 3M, finally get his due? He is slowly but surely adding more growth through innovation at the exact same time that the global economy's expanding, giving his company a very strong kicker. And he says the growth comes along with a very solid dividend. Therefore, Cramer says, "It's perfect for portfolio managers who want both growth and a dividend. I think it can trade up to $160 this year."
Call Cramer: 1-800-743-CNBC
Questions for Cramer? email@example.com
Questions, comments, suggestions for the "Mad Money" website? firstname.lastname@example.org