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Tell a story

Every entrepreneur should know the numbers behind the product backward and forward. But when pitching it, that stream of data is more likely to alienate than inspire investors, said Eric Bergman, author of "Five Steps to Conquer 'Death by PowerPoint.' "

So put away the slides and tell a story.

"There is a reason PowerPoint isn't used on programs like 'Shark Tank'—nobody would watch," Bergman said. "An investor, a customer or an employee must be able to tell your story to others."

Sturti | Vetta | Getty Images