Microsoft tops new brand-like-me survey, while Apple too cool for school

Tuesday, 7 Jan 2014 | 4:39 PM ET

In an interesting new study that measures consumer brand strength, Microsoft reigned supreme while perennial winner Apple lagged behind. The reason? The Seattle area software giant was deemed just-us-folks, while the Silicon Valley style icon was considered unapproachable.

Read the whole story over at Re/code.

By Kara Swisher, recode.net.

CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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