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Microsoft tops new brand-like-me survey, while Apple too cool for school

In an interesting new study that measures consumer brand strength, Microsoft reigned supreme while perennial winner Apple lagged behind. The reason? The Seattle area software giant was deemed just-us-folks, while the Silicon Valley style icon was considered unapproachable.

Read the whole story over at Re/code.

By Kara Swisher, recode.net.

CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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