Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed Where Intel and Others Stumbled
Sony's secret weapon to crack into the tight-knit pay-TV market? The 25 million PlayStation 3 devices already in U.S. homes.
"That's a compelling number and it reaches a demographic that may not sign up for other services," Sony CEO Kaz Hirai said in a roundtable with reporters on Tuesday. "We do bring a unique demographic."