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Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed Where Intel and Others Stumbled

Wednesday, 8 Jan 2014 | 7:42 AM ET
Sony's next hot tech bet
Tuesday, 7 Jan 2014 | 1:51 PM ET
Sony CEO Kazuo Hirai discusses his company's new internet TV service, as well unveils its new 4k camcorder. "We are offering a new choice and convenience," he says in regards to its bet in TV.

Sony's secret weapon to crack into the tight-knit pay-TV market? The 25 million PlayStation 3 devices already in U.S. homes.

"That's a compelling number and it reaches a demographic that may not sign up for other services," Sony CEO Kaz Hirai said in a roundtable with reporters on Tuesday. "We do bring a unique demographic."

Read the full story on Recode.

By Ina Fried, recode.net.

CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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