Watch out SUV makers, super luxury carmaker Rolls-Royce is "intensely" looking into expanding its line up to include SUVs, according to CEO Torsten Muller-Otvos.
"The [sports-utility vehicle] segment...is very interesting. The question is how a Rolls Royce would look if we would enter the segment. That is something [we're looking] into quite intense[ly] I must say. We [have] started drawings," Muller-Otvos told CNBC on Wednesday.
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The move would enable Rolls Royce to compete with rivals such as Bentley, which is set to make its first foray into the lucrative auto segment in 2016. However, the challenge is that as a brand, Rolls Royce stands for neither "sport" nor "utility", Muller-Otvos said.
In spite of its absence from the booming SUV segment, Rolls Royce reported its fourth year of record sales in 2013. The carmaker delivered 3,630 cars globally last year - a 1.5 percent increase from the previous year.