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Business of the Olympics

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  • US skier Steven Nyman takes part in a training session in Sochi
    Size matters in race to win Sochi Olympic medals

    As the 2014 Sochi Winter Olympics get underway in Russia, a new report claims socio-economic data can help predict the winners and losers.

  • Ted Ligety of the U.S., pictured competing in the Audi FIS Alpine Ski World Cup giant slalom early this month in St. Moritz, Switzerland.
    A Winter Olympic 'amateur' who makes millions

    Getting to the Olympics takes a lot of talent. It also takes a lot of money. And for most Olympians, that means finding sponsors.

  • Construction work continues apace outside the Gorki Plaza East hotel in Krasnaya Polyana, Russia on Sunday, Feb. 2, 2014.
    Reporters vent on Twitter about Sochi hotels

    Reporters are turning to Twitter to vent about substandard hotel rooms in Sochi, Russia, the site of the 2014 Winter Olympics, The Washington Post reported.

  • Welcome to Sochi: You’re hacked!

    NBC’s Richard Engel experimented with two brand-new computers to see how soon after connecting them to the Internet he would get hacked.

  • Brittany Bowe of the United States competes in the women's 1000-m Division A race at the Essent ISU World Cup on Dec. 8, 2013, in Berlin.
    Chasing the Olympic dream via crowdfunding

    Along with grit, determination and skill, Olympians are learning that to go for the gold also means marketing, sales, PR—and crowdfunding.

  • Chobani Inc. greek yogurt at a supermarket in Princeton, Illinois.
    Yogurt spat throws off routines of US Olympians

    U.S. Olympians will have to make do without the team's official yogurt—depriving them of protein and potentially disturbing their daily routines.

  • US gold medallist Lindsey Vonn kisses her medal during the medal ceremony for the Women's Vancouver 2010 Winter Olympics Alpine skiing Downhill event at Whistler Medal plaza venue on February 17, 2010.
    Top celebrity winter Olympians of all time

    Since the Winter Olympics began in 1924, athletes from Sonja Henie and Shaun White to Apolo Ohno have parlayed their glory to commercial success.

  • Lindsey Vonn arrives for training for the Women World Cup Downhill on Dec. 18, 2013, in Val d'Isère, France.
    Vonn is gone: What Lindsey's exit means for games

    America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.

  • A sign that reads "Rentals" with a skiing snowman stands in the middle of a snow-free skiing area last February, near Sochi 2014 Olympic venues.
    Winter Olympics in the subtropics: Just add snow

    It's hard to find a spot in Russia without snow. "But Putin found such a spot and decided to hold the Winter Olympics there," says one Russian critic.

  • Bolshoy Ice Dome and other Sochi Olympic venues under construction in August 2013
    Olympics: Going for the gold, spending in the red

    The Olympics in Sochi will surpass $50 billion, making it the most expensive games ever. Some experts say the costs far outweigh the benefits.

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Sports

  • How ESPN is trying to stay relevant as cable declines   

    ESPN has been the most dominant sports channel for more than 40 years. It holds live sports rights including the NFL's Monday Night Football, the NBA and the WNBA. But as millions of Americans cancel their cable TV subscriptions and big tech companies like Amazon and YouTube bid on live sports, ESPN has had to adjust — or decline along with the pay-TV business. CNBC sat down with former and current executives to talk about the future of the sports juggernaut.

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    CNBC spoke with ESPN chief Jimmy Pitaro, former Disney CEO Bob Chapek, and former ESPN President John Skipper as part of a digital documentary on ESPN's future.

  • Former Disney CEO Bob Chapek
    Former Disney CEO Bob Chapek on ESPN's future   

    Bob Chapek, former Disney CEO, sat down with CNBC's Alex Sherman in his first public interview since leaving Disney to discuss his thoughts on ESPN's future.