Looking for the new General Motors CEO Mary Barra at this year's Detroit Auto Show?
Follow the crowd.
Where ever she's gone at this year's show Barra has been trailed or surrounded by a sizable group of reporters and photographers snapping pictures, recording video and hoping to hear a few comments from the woman charged with leading GM.
"She's a rock star," says Mark Phelan of the Detroit Free Press. "People are fascinated with Mary. Foreign reporters, non-auto reporters, and of course all of us who cover this industry."
(Read more: New CEO: GM tending to embarrassing Silverado recall)
How much is Barra in demand?
GM says interview requests for Barra are up 50 percent compared with interview requests for outgoing CEO Dan Akerson at last year's auto show.
Media scrum madness
Phelan still can't believe what he saw Sunday night after Barra appeared at the unveiling of the new GMC Canyon. When the press conference ended, a swarm of reporters descended upon the front of the stage and began peppering the new CEO with questions.