Super Bowl XLVIII is still a couple weeks out, but organizers have been concerned that extreme cold or snow could put a damper on that game, which will be held on Sunday, Feb. 2, outdoors at MetLife Stadium in East Rutherford, N.J., home to the New York Giants and New York Jets, neither of whom even made the playoffs. The Super Bowl has never been played outside in the cold weather.
Clinching a spot in the Super Bowl would be a great way for the Kraft family to celebrate their 20th anniversary of owning the team, which they bought for $172 million in 1994. According to Forbes magazine, the net worth of the Patriots is more than $1.8 billion, the second-most valued in the NFL.
Had Sunday's game been a home game for the Patriots, it would have been a big boon for the retail complex next to Gillette Stadium, which saw strong holiday sales.
"Our traffic counts from Thanksgiving through Christmas, even with the shortened shopping period, was up almost 7 percent," Kraft said. "And virtually every retailer and dining establishment on property was between like 2 percent and 10 percent. It was a good period for us."
—By CNBC's Matthew J. Belvedere. Follow him on Twitter @Matt_SquawkCNBC.