(Adds more comments, background)
WASHINGTON, Jan 17 (Reuters) - President Barack Obama banned U.S. eavesdropping on the leaders of close friends and allies on Friday and began reining in the vast collection of Americans' phone data in a series of reforms triggered by Edward Snowden's revelations.
In a major speech, Obama took steps to reassure Americans and foreigners alike that the United States will take into account privacy concerns highlighted by former spy contractor Snowden's damaging disclosures about the sweep of monitoring activities of the National Security Agency (NSA).
"The reforms I'm proposing today should give the American people greater confidence that their rights are being protected, even as our intelligence and law enforcement agencies maintain the tools they need to keep us safe," he said.
While the address was designed to fend off concerns that U.S. surveillance has gone too far, Obama's measures were relatively limited.
Even as the White House put the final touches on the reform plan this week, media outlets reported that the NSA gathers nearly 200 million text messages a day from around the world and has put software in almost 100,000 computers allowing it to spy on those devices.
Obama promised that the United States will not eavesdrop on the heads of state or government of close U.S. friends and allies. A senior administration official said that would apply to dozens of leaders.
The step was designed to smooth over frayed relations between, for example, the United States and Germany after reports surfaced last year that the NSA had monitored the mobile phone of German Chancellor Angela Merkel.
Brazilian President Dilma Rousseff postponed a state visit to Washington in protest at the NSA spying on her email and cellphone.
"The leaders of our close friends and allies deserve to know that if I want to learn what they think about an issue, I will pick up the phone and call them, rather than turning to surveillance," Obama said.
Still, he said, U.S. intelligence will continue to gather information about the intentions of other governments, and will not apologize simply because U.S. spy services are more effective.
Obama is trying to balance public anger at the disclosure of intrusion into Americans' privacy with his commitment to retain policies he considers critical to protecting the United States. In doing so he bucked the advice of some of U.S. intelligence leaders.
One of the biggest changes will be an overhaul of the government's handling of bulk telephone "metadata" - lists of million of phone calls made by Americans that show which numbers were called and when. Obama said the program will be ended as it currently exists.
In a nod to privacy advocates, the government will not hold the bulk telephone metadata, a decision that could frustrate some intelligence officials.
While a presidential advisory panel had recommended that the data be controlled by a third party such as the telephone companies, Obama did offer a specific proposal for who should store the phone information in the future.
He asked Attorney General Eric Holder and the intelligence community to report back to him before the metadata program comes up for reauthorization on March 28 on how to preserve the necessary capabilities of the program, without the government holding the metadata.
In addition, Obama said the U.S. the government will need a judicial review by the secret Foreign Intelligence Surveillance (FISA) court every time intelligence agencies want to check the database of millions of telephone calls unless there is a true emergency.
"The biggest deal is going to the court each time," said retired General Michael Hayden, a former director of both the NSA and the Central Intelligence Agency.
The usefulness of keeping metadata phone records has been questioned by a review panel appointed by Obama. It found that while the program had produced some leads for counter-terrorism investigators, such information, had not proven decisive in a single case.
Among a list of reforms, Obama also called on Congress to establish an outside panel of privacy advocates for the FISA Court that considers terrorism cases. The former chief judge of the FISA court had opposed such a step.
Members of the U.S. Senate Select Committee on Intelligence called for more restraint on the NSA.
"In particular, we will work to close the 'back-door searches' loophole and ensure that the government does not read Americans' emails or other communications without a warrant," Senators Ron Wyden, Mark Udall and Martin Heinrich said in a joint statement.
Obama made clear that his administration's anger at Snowden's revelations has not abated. Snowden, living in asylum in Russia, is wanted on espionage charges, although some Americans would like him to be granted amnesty for exposing secrets they feel needed to be made public.
"Given the fact of an open investigation, I'm not going to dwell on Mr. Snowden's actions or his motivations," Obama said, taking the unusual step of mentioning the former NSA contractor by name.
"The sensational way in which these disclosures have come out has often shed more heat than light, while revealing methods to our adversaries that could impact our operations in ways that we may not fully understand for years to come," he added.
(Additional reporting by Mark Felsenthal and Susan Heavey; Editing by Alistair Bell and Sandra Maler)