Martin Sorrell, CEO of WPP told CNBC at the 2014 World Economic Forum that he had grown increasingly bullish on Russia.
The head of the world's biggest advertising firm by revenue said that companies are still being conservative despite the easing of the crisis. He said that his outlook was very positive on Eastern Europe, in particular countries like Russia and Poland, as well as Germany.
"I remain very bullish about Eastern Europe. And I have to be bullish about Russia, Poland and Germany..Germany is the strong man of Europe," he said.
(Read More: Brand America has been damaged: WPP CEO)