Walking down the frozen streets and snowy sidewalks of Davos is a challenge in itself, never mind doing it with your face buried in a smartphone or tablet trying to stay on top of all the happenings around you. At this year's forum, there is no question that participants are more connected than ever before. From Instagram to Twitter to Facebook, nearly everywhere you look, someone is tweeting, blogging, uploading photos or updating their status.
Adrian Monck, head of communications and media for the World Economic Forum, stressed to CNBC the importance of social media. "There are only so many people we can squeeze into a small alpine town in Switzerland, and we want to bring people into the debate on these global issues, and social media lets us do that—not just in English but in Chinese and Spanish."
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