Boy wizards and broomstick games do not add up to an iPhone revolution or saving the world economy. So, apologies to "Harry Potter" fans, J.K. Rowling doesn't belong on the CNBC list of the top 25 business movers and shakers over the last 25 years.
She wrote a good book. Plain and simple.
Sure, it turned into a series of books (more than 400 million copies sold, according to Scholastic), with an accompanying set of blockbuster films (nearly $8 billion in box office receipt, according to Box Office Mojo) and a theme-park attraction at Universal Studios (which is owned by CNBC parent NBCUniversal). Yes, Harry Potter is big business. But it's not a transformative business … and that's what our CNBC list is about. (Here are our criteria)