Ford plans busy year with 16 new models in North America

Thursday, 30 Jan 2014 | 9:43 AM ET
Ford's Hinrichs: Inventory will be OK
Thursday, 30 Jan 2014 | 7:36 AM ET
Ford Motor president of Americas Joe Hinrichs discusses its new F-Series truck, as well as inventory cuts. "We increase inventory in the Winter, and bring it down in Spring and Summer," he says.

Ford Motor said Thursday the company will launch 16 new models in North America this year, amid questions about whether automakers are flooding markets with too many cars too quickly.

In an interview on CNBC's "Squawk Box" Ford's president of the Americas Joe Hinrichs said the No. 2 U.S. automaker was confident that the market could absorb the new products despite mass recalls dogging the auto industry. Recently, Ford was forced to recall its Escape sport utility vehicle, costing the company about $300 million.

(Read more: Slow down! We have too many cars: AutoNation CEO)

"All this new product we have coming in with 16 new launches this year, we're very confident we have the processes in place to have successful launches," Hinrichs said.

Source: Ford Motor Co.

Meanwhile, the company plans to shut its main F-150 truck factory for 13 weeks this year as part of an effort to make changes to build the 2015 F-150 out of aluminum instead of steel.

On Tuesday, the auto giant posted a higher-than-expected quarterly profit as strength in the core North American market offset losses in Europe and South America.

By CNBC.com's Javier David.

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