Though the controlling companies are still being finalized, some gTLDs have already been granted to certain registries.
Donuts, for example, applied for more than 300 gTLDs and has signed a registry agreement with ICANN for 100-plus—more than any other registry.
(Here's a list of all of the domains it already has approved)
Because there were multiple applicants for some of the domains, however, Donuts expects to gain control of about 200 in the end, Tindal said.
Some big tech companies also got in on the action.
Google, through a subsidiary, also applied for about 100, including .ads, .eat and .meme.
(Here's a list of all the domains Google applied for)
Amazon also bid for almost 80 names, including .box, .book and .kindle.
—By CNBC's Cadie Thompson. Follow her on Twitter