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Apple celebrates 30th anniversary of the Mac with movie shot on iPhones

Apple celebrated the 30th anniversary of the Mac by producing a short film entirely on the iPhone and edited on a Mac computer.
Source: Apple
Apple celebrated the 30th anniversary of the Mac by producing a short film entirely on the iPhone and edited on a Mac computer.

To mark the 30th anniversary of the Mac, Apple gave its store workers special T-shirts, changed its home page and granted ABC News an interview with CEO Tim Cook.

But its biggest anniversary project was one done in secret. The company spent the actual day of the anniversary — January 24 — making a short movie

Read the whole story at Re/code.

By Ina Fried, recode.net.

CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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Re/code

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

Re/code

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

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