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AT&T Ends Promotion That Paid $450 to T-Mobile Switchers

Ina Fried
Tuesday, 4 Feb 2014 | 12:32 PM ET
Stephen Yang | Bloomberg | Getty Images

AT&T is no longer offering a $450 credit to lure customers from T-Mobile, according to a Re/code report.

The company had been using the strategy to leapfrog T-Mobile's own promotion to attract customers by offering to pay their contract termination charges.

T-Mobile advertised its own offer during the Super Bowl with an ad featuring Tim Tebow.

By Ina Fried, recode.net

Read Re/code's story here.

CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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