The latest study from Kelley Blue Book once again named Mazda as the brand with the lowest projected costs over the first five years of ownership, while Subaru finally made the top 10 in Consumer Reports' brand perception survey.
The Kelley Blue Book study looked at seven categories—including depreciation, estimated fuel costs and insurance premiums—and calculated those total costs over the next five years.
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"From a value perspective, we believe Mazda represents the best deal for the consumer dollar at this point," said Dan Ingle, vice president of vehicle valuations for Kelley Blue Book.
Mazda stands out because its models are priced effectively, and offer strong residual value and great fuel economy, he said.
"Across the entire line-up, Mazda is a good value," Ingle said.