Now you can finally launch a Groupon deal without ever talking to a human

Monday, 10 Feb 2014 | 10:24 AM ET
Getty Images

Five years after its launch, daily deals company Groupon is finally giving business owners an automated way to launch discount promotions. With the introduction of this self-serve option, Groupon is looking to vastly increase the number of deals on its website as it attempts to move away from a reliance on email marketing and toward a giant marketplace of deals that shoppers will visit regularly.

Groupon is also betting that the tool, dubbed Deal Builder, will help attract new local business customers that the company wasn't previously serving.

Read the whole story at Re/code.

By Jason Del Rey, recode.net.

CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

  Price   Change %Change


Contact Technology


    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.