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Legal issues didn't cause 'Flappy Bird' end, analyst says

Monday, 10 Feb 2014 | 4:34 PM ET
'Flappy Bird' flies away
Monday, 10 Feb 2014 | 2:00 PM ET
CNBC's Julia Boorstin and PCMag.com's Max Eddy discuss what lessons game developers can learn from the "Flappy Bird" incident.

Short-lived mobile game sensation "Flappy Bird" has been taken off Apple's App Store and Google Play following a series of tweets by its developer.

"I can call 'Flappy Bird' is a success of mine. But it also ruins my simple life. So now I hate it," the game's developer, Nguyen Ha Dong, tweeted Saturday.

The app generated $50,000 in advertising revenue daily, according to The Verge, and Reuters reported that the Android version of the game was downloaded more than 50 million times.

"Flappy Bird," which resembled "Super Mario," had a simple design.

(Read more: Popular game 'Flappy Bird' flies no more)

"When people see a simple game, they expect [it] to be easy," said Max Eddy, junior software analyst at PCMag.com. " 'Flappy Bird' looked simple but was brutally, punishingly difficult. I think that threw people for a loop, and they didn't want to be defeated by something so basic."

Ha was "unhappy with the coverage he'd received and was pulling the game," Eddy said. "Given that backdrop, a sequel seems unlikely."

It can no longer be downloaded, but mobile users with the game already installed on their devices will still be able to play it.

Since app stores' withdrawal of the product, eBay sellers have offered phones and tablets with "Flappy Bird" installed at prices of $5,000 or more.

—By CNBC's Althea Chang