In the global "war for top talent," companies are finding that they must live in the world in which prospective employees live. Right now that world is not only online, it's mobile, engaging both young and middle-aged candidates and companies of all sizes across all industries.
The widely-referenced 2013 Social Recruiting Survey, conducted by Jobvite, a recruiting platform for the social web, found that 78 percent of recruiters made a hire through social media, and 94 percent said they use or plan to use social media in recruiting talent for business this year.
Now the next frontier for employers is integrating mobile into their social media recruiting strategy. Demand is sparking change. According to a Glassdoor.com survey, 3 out of 5 job seekers have searched for jobs on their mobile device in the past year, and 89 percent plan to use their mobile device in their job search in 2014; "Jobvite Job Seeker Nation Study 2014" cites millennials and younger workers as the majority of mobile job seekers.
But they're not just scanning for job openings. They are also using their smartphones to read company reviews and research salary information.
The fast pace of change is prodding employers to rank up development. One challenge companies face is developing a mobile app candidates can access easily and quickly to gauge the corporate culture and apply for a position. According to Glassdoor.com, while 43 percent of candidates report researching prospective employers en route to job interviews, just 20 percent of Fortune 500 companies have mobile app career sites. Among them: GE, PepsiCo and Intel.
(Read more: Mobile start-ups grabbed more VC money in 2013)