Fewer shoppers are feeling the love this Valentine's Day.
Following holiday season woes that the retail industry has failed to shake in the new year, the National Retail Federation said it expects Valentine's Day spending to reach $17.3 billion in 2014. That's a decline of about 7 percent from last year's tab of $18.6 billion.
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"Consumers can expect Cupid's holiday to resemble the promotional holiday season we saw just a few months ago, as retailers recognize that their customers are still looking for the biggest bang for their buck," said federation President Matthew Shay.