American viewers aren't the only ones binging on "House of Cards." Chinese viewers have also been watching after Nasdaq-listed firm Sohu released the second season of the U.S. political thriller in the mainland on Friday, the same day as the American debut.
Speaking to CNBC's Eunice Yoon, Sohu's CEO said that while the drama isn't for the masses, it's popular among a growing number of young Chinese who love American politics and culture.
"When Chinese audiences watch American TV shows, although the stories are about America and the world and it's not relevant to the daily lives of Chinese here, but because of the quality and suspense, it's universal. So Chinese people know good things so that's why they love American movies and TV shows," said Sohu's CEO and Chairman Charles Zhang.