Constellation Brands has been on a tear since completing its acquisition of Crown Imports this past summer. Constellation shares are up nearly 50 percent in the past six months, and Crown Imports is coming off a strong third quarter, with overall sales growth of 21 percent and total draft sales increasing more than 30 percent.
The hopes are highest for Corona Light draft, with Constellation CFO Bob Ryder saying on the company's most recent earnings call in January that Corona Light is expected to become its biggest draft brand, a position currently held by Pacifico.
While the struggles of the light beer category have been well-documented, it still remains the largest segment of the U.S. beer market, and Bud Light and Coors Light are the top-selling beer brands.
Crown sees an opportunity in the numbers, provided it can convince consumers to trade up from their domestic premium light beer to an imported premium light beer.
(Read more: Get ready for a beer cocktail boom)
Part of the pitch in getting beer drinkers to trade up will be taste. Corona Light draft will be featured in two television commercials during its March rollout and again in the summer selling season with a marketing campaign that portrays Corona Light as the beer for "when you're ready for a light beer that tastes like a beer."
"Corona Light has 18 IBUs (International Bitterness Units), a lot of the other premium light beers have 8, 9, 10 IBUs," said Sabia. "We believe the consumer's palette is beginning to change and it's getting more sophisticated. They want more flavor and taste."
While Corona Light is going national, Crown will begin testing the flagship Corona Extra brand on tap for the first time in the United States. Given the brand's well-known association with its bottle, Crown is proceeding cautiously with Corona Extra, limiting the test to three markets.
Crown officials said they will be watching closely to understand the impact on the marketplace.
"The last thing we want to do is switch a Corona Extra bottle drinker to draft," said Sabia. "We don't want to cannibalize our bottle sales because the Corona Extra bottle is such an iconic part of our brand."
So where does the equally iconic lime fit into all this? Fear not, lime lovers.
"Every Corona Light and Corona Extra served on draft will come with a lime right on the glass," Sabia said.
—By CNBC's Tom Rotunno. Follow him on Twitter @TomRotunno.