WHEN: Today, Friday, February 21st
WHERE: CNBC's "Squawk Box"
Following are excerpts from the unofficial transcript of a CNBC interview with Under Armour Founder & CEO Kevin Plank today. Following are links to the interview on CNBC.com: http://video.cnbc.com/gallery/?video=3000247829 and http://video.cnbc.com/gallery/?video=3000248037.
All references must be sourced to CNBC.
PLANK ON NOT JUST A ONE AND DONE DEAL
We want to make sure that our message is there. That this isn't just a one and done and I think there's some speculation about how we are going to react to it. So I want people to be clear that we will stand up and we will come back. And there is nothing more American than that story of yeah you may have pushed us a little bit but wait till you see us in 2018 in South Korea.
PLANK ON NEW SUIT
I think when the U.S. speedskating team came out, didn't have the results that they wanted. I think the decision came down to what could it be? Frankly, by the time you're in the middle of competition like that, there's only so many variables that you even have the ability to change. And so, whether it's a mental pop or anything else, let's put them in a new suit and try it. So they went from a brand new suit that we put all the innovation and technology in the world, to a suit that we had a lot of our technology and innovation in prior. But they were both Under Armour suits so we had no opinion as to which suit that the athletes wanted to compete in.
PLANK ON NOT HAVING A PLAN C
We knew really well mathematically that we had empirical evidence that we felt the suit was strong and our opinion came, look our job is to outfit you, put you in the best advantage way we can, and with the best products in the world and let athletes go perform. And when that doesn't happen, we usually have alternatives. So in this one we had a Plan A and a Plan B, and lessons learned from this. I wish we had a Plan C as well because there was still things that we didn't think it would get to sort of this level, this crescendo it seems to have come to.
PLANK ON DOUBLING DOWN
We doubled down literally our deal because what I didn't want it to come down to was a negotiation. So we said our current deal, we're going to put so much money that this is going to be a no brainer for you. And the reason for that, again this wasn't a PR play as much as a cultural play of the way that we approach it from a company. Which I think is a very American philosophy of when you challenge us, we're not going to run away. You know, the colors don't run. And so we're going to stand here. We're going to come back and we're going to come back stronger.
PLANK ON PUTTING A NEW PLAN IN PLACE
We're going to put a new plan in place and we're going to come back in 4 years and in 8 years and America will hopefully be on the podium where it rightfully belongs.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night is the all new CNBC Prime featuring a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC including "American Greed" and "Crime Inc." and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/