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CNBC's "Marijuana in America: Colorado Pot Rush" Will Premiere on February 26th at 10PM ET/PT

Friday, 21 Feb 2014 | 12:25 PM ET

(ALL TIMES ARE IN ET)

Wednesday, 2/26/2014:

10:00 PM MARIJUANA IN AMERICA: COLORADO POT RUSH

11:00 PM MARIJUANA IN AMERICA: COLORADO POT RUSH

1:00 AM MARIJUANA IN AMERICA: COLORADO POT RUSH

FOR TV HIGHLIGHTS CONSIDERATION:

"MARIJUANA IN AMERICA: COLORADO POT RUSH"

History was made on January 1st when Colorado became the first state in the U.S. to allow the legal sale of marijuana for recreational use. CNBC and correspondent Harry Smith tell the story behind this controversial and stunning development and report on the exploding legal pot market, projected to grow as large as $10 billion nationwide by 2018. Despite a thicket of rules and regulations, scores of businesses large and small have set up shop in Colorado, all vying for a share of pot's potential riches. Colorado Governor John Hickenlooper sums up the importance of this groundbreaking law when he tells Smith, "This is going to be one of the great social experiments of the next century..."

While a majority of people in Colorado and across America now favor legalizing pot, the consequences of doing so on a large scale are still unknown. Harry Smith travels to Greeley, a conservative Colorado city whose leaders are opposed to the new law, and also interviews an addiction expert who raises troubling questions about the effect legalizing pot might have on minors. CNBC profiles a new breed of entrepreneurs, including a suburban mom whose high-end event company plans marijuana-themed parties, a creator of pot-infused edibles struggling to keep up with demand, and the maker of a high-tech smoking device who says he wants his company to one day be, "the Google of cannabis." They are all hoping to cash in on the growing acceptance and legitimacy of what remains, according to federal law, an illegal street drug.

Preview Clips

Pot Tourists: http://video.cnbc.com/gallery/?video=3000246392

Green Rush: http://video.cnbc.com/gallery/?video=3000246393

Edibles: http://video.cnbc.com/gallery/?video=3000246377

Smoke-free Bliss: http://video.cnbc.com/gallery/?video=3000246378

Greeley Opposition: http://video.cnbc.com/gallery/?video=3000246379

Tale of Two Cities: http://video.cnbc.com/gallery/?video=3000246396

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night is the all new CNBC Prime featuring a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC including "American Greed" and "Crime Inc." and a number of distinctive in-house documentaries.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/