Online delivery company GrubHub plans to raise up to $100 million through an initial public offering.
The startup was founded in 2004, making its name catering to college students and through its quirky social media activities. In August it completed a combination with rival Seamless for an undisclosed amount. Its other brands include MenuPages and Allmenus.
The Chicago company, formerly known as GrubHub Seamless, connects more than 28,000 restaurants with diners in more than 600 U.S. cities. It had 3.4 million active diners at the end of the yearend. An active diner is considered a unique diner account that has placed an order in the last year.
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Companies like GrubHub contract with restaurants, mostly in large metropolitan areas, and allow customers to shop online by food type, cuisine, or restaurant name to find what they want and have it delivered or prepared before pickup.