Car manufacturers at Europe's premier car show were confident the recent up tick in sales in Western Europe would continue, and dismissed weak U.S. sales as down to the severe weather.
Car makers have flocked to the Geneva Motor Show in Switzerland to display their latest models. For the first time in years, they have something to celebrate, as recent data points to a mild recovery in European car sales.
Most agreed however, that March would be a crucial month for the industry, demonstrating how strong the U.S. auto industry was without the snowy conditions, and whether Europe's recovery was for real.
"I think the most important thing is the psychological effect in the head of the consumers is changing," Audi CEO and Chairman Rupert Stadler told CNBC, after revealed Audi's latest TT model at the show.
"What we are seeing is in Western Europe is a stabilization," Stadler added.
(Read more: Car sales in euro zone periphery drive auto recovery)
In February, auto sales fell in France, but rose sharply in Spain. This followed a fifth consecutive month of rising sales in January, when 5.5 percent more new cars were registered in the European Union. There was an up tick in demand for cars in all major markets during the month, even in former crisis countries Portugal, Ireland, Italy and Greece.
The chief operating officer (COO) of Ford Motor Company said the firm was still making a loss in Europe, but had made some restructuring changes and hoped to be back in profit by 2015.