When Daehee Park and JT Marino left the tech startup they worked for to strike out on their own, they looked for a different pace, perhaps something in an "old-fashioned industry" ripe for change.
They landed in mattresses.
The industry, dominated by the big S companies–Simmons, Serta and Sealy—was an unlikely target for two digital entrepreneurs. But Park and Marino, the founders of Tuft & Needle, borrowed a concept familiar to the tech world they fled: That it's possible to make money producing a better, more affordable product by cutting out the middlemen and controlling prices.
On that foundation, their mattresses, which are sold directly to consumers from their website and on Amazon and come with high-touch customer service, have soared to the top ranks on Amazon.com. The company's products are not only the highest-rated mattresses sold on Amazon, but also the highest-rated product in the online retailer's giant furniture category overall. Tuft & Needle mattresses have received 188 five-star reviews out of 212 in total.