Inspired by his 140-pound bullmastiff dog Deville aka Villy, Fleetwood Hicks came up with the idea of Villy Custom Bikes, which Hicks described as the first fully customizable fashion bike. Customers can go online and customize their bikes by color and style.
Hicks appeared on "Shark Tank" in 2011 with Deville by his side, describing the dog as the brand icon. In addition to dog, Hicks also brought several of his bikes on board including a custom "Shark Tank" bike.
With the average bike retailing for $641, some of the sharks were concerned about the high retail price, but Barbara Corcoran and Mark Cuban weren't worried about the price. During Hicks' presentation, Corcoran confessed her passion for biking and admitted to purchasing about five bikes a year. On the episode, Corcoran and Cuban offered Hicks $500,000 for 42 percent of his company, which he accepted.
For 2014, Hicks has plans for expansion. He is opening up a Villy Custom boutique called Villy Vonka, which he says is like WIlly Wonka. HIcks is also introducing new custom cruiser apparel.
What else does Hicks have planned for 2014 and what does he believe got the sharks interested? Read the Q&A with Hicks below.