Nobody is feeling the itch of cabin fever more than golfers. The unusually harsh winter that has gripped many parts of the country has taken a toll on the golf industry. After all, despite the existence of technological advancements in simulators and video games, golf is still an outdoor sport.
Those involved in the business of golf have been trying to find new ways to get golfers to focus less on the winter weather and more on spring. It's one of the big reasons why equipment makers like TaylorMade Golf have decided to take a "grass roots" approach to kick-starting momentum for the upcoming season.
TaylorMade, a unit of German sports giant Adidas, opened urban driving range and golf centers this week in New York City, San Francisco, Toronto and London. The pop-up venues lasted only for a day and are designed to showcase new products and drum up interest in getting back into the swing of things once the weather improves.