Pitching to the sharks is never easy, especially if you're a television newbie.
"You get on TV and all the bright lights are on you," Mix Bikini designer Frank Scozzafava said. "There's cameramen with a camera here in your face and all these lights and the sharks." Before entering the tank, he received a word of warning from a producer.
"'They're going to come after you, and if you stand there like a deer in the headlights, you're not going to make a deal,'" he remembered the producer saying. "'So you need to get out there and you need to bite back, and you need to get feisty and you need to stand up for your idea and you need to give it back to them.'"