Honda is used to making vehicles capable of carrying up to six passengers, but next year one of its products is slightly different.
For the first time, Honda will be selling an aircraft: the HondaJet.
The plane is dubbed by its makers "the fastest, highest-flying, quietest, and most fuel-efficient jet in its class," with particular emphasis given to the Over-The-Wing Engine Mount (OTWEM) design.
As the acronym explains, Honda has placed the engine over the plane's wing, thus reducing aerodynamic drag while at the same time reducing cabin sound and freeing up more space for passengers. It is priced at $4.5 million.
"This is a true breakthrough technology, and this is a key technology that distinguishes HondaJet from other competitors," Michimasa Fujino, president and CEO of Honda Aircraft Company, told CNBC.
The jet's flight path
Fujino spoke to CNBC about the company's long path to jet production. He joined Honda in 1984, at first working on the automobile division until "one day my boss came to me at lunch time and he told me that you go to the airplane project."
He was sent to Mississippi in 1986 to learn how to build a plane from scratch. After ten years, he had his "eureka" moment.