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UPDATE 1-Canadian convenience store operator Couche-Tard names new CEO

March 18 (Reuters) - Canadian convenience store operator Alimentation Couche-Tard Inc said founder and Chief Executive Alain Bouchard would step down and hand over the top job to Chief Operating Officer Brian Hannasch.

Couche-Tard shares rose as much as 3.5 percent in morning trading after the company reported a 14 percent rise in adjusted profit.

Hannasch will take over as CEO on Sept. 24 and Bouchard will become the executive chairman of the board, Couche-Tard said in a statement on Tuesday.

The company's net income rose 28 percent to $182.3 million, or 96 cents per share, in the third quarter ended Feb. 2, from a year earlier.

The company's adjusted profit missed by 1 cent the analysts' average expectation of 93 cents per share, according to Thomson Reuters I/B/E/S.

Revenue fell 3.3 percent to $11.09 billion.

Couche-Tard acquired Norway-based gas station chain operator Statoil Fuel & Retail in 2012. The company also has 6,221 convenience stores throughout North America, including 4,724 stores that can dispense gasoline, as of Feb. 2.

The company's shares were trading up 2 percent at C$86.85 on the Toronto Stock Exchange. They have risen as much as 8 percent in the past three months.