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'Wolf of Wall Street' wants to teach you 'ethical persuasion'

Jordan Belfort and Leonardo DiCaprio
Getty Images
Jordan Belfort and Leonardo DiCaprio

Jordan Belfort is back.

Now that "The Wolf of Wall Street" is a certified hit, the man whose life the film is based on is back selling something. This time, however, it's all legal.

Belfort is selling a program on how to be a successful salesperson using "ethical persuasion." "Success in the absence of ethics ... is failure, it's not success at all," Belfort said in a free webinar Wednesday.

Belfort was interviewed on the Web by Mike Koenigs, the creator of Instant Customer. The convicted former broker, who made millions manipulating stock offerings, described his own career arc. He became a self-taught "closer," succeeding through use of the right "tonality." "Tonality is the secret language of influence," said Belfort, adding, "it gives you control of the conversation."

Such insights are part of a sales program Belfort is selling called "Straight Line." "You only have about four seconds on a phone call to be perceived as sharp as a tack, enthusiastic as hell and an expert in your field," according to Belfort. Part of succeeding is being an active listener. "Bill Clinton was the best." Another important rule: "Don't say stupid s---."

(Read more: An interview with the real 'Wolf of Wall Street')

The webinar Wednesday went on for more than two hours, as an energetic Belfort talked about everything from going bankrupt to Wall Street salaries. "Everyone on Wall Street tells you what they make," he laughed. "Everyone else thinks it's rude."

He didn't flinch from admitting he broke the law and deserved to go to prison.

(Read more: Strippers, dwarfs & coke: The real Wall Street)

"I never felt good. People asked, 'Why did you do all those drugs?' Why do you think?'" However, he made one claim his former clients might disagree with. "If you were to have invested $10,000 in every one of Stratton's new issues, my guess is you'd be up 100 times on your money, because a couple of them were wild successes." Belfort's firm profiled in the film was Stratton Oakmont. New issues were stocks Belfort was taking public which they manipulated.

Belfort looks at his own life as a success, having survived drug abuse, ripping people off, prison and several broken relationships. These days, the man portrayed on the big screen by Leonard DiCaprio is now getting calls from celebrities to "do lunch." He still owes victims nearly $100 million in restitution.

(Read more: 10 tips for young Wall Street: Turney Duff)

"Buy these books, all the money goes to investors," Belfort said.

Additional online training programs are available, valued around at least $297.

—By CNBC's Jane Wells; Follow her on Twitter: @janewells

  • Based in Los Angeles, Jane Wells is a CNBC business news reporter and also writes the Funny Business blog for CNBC.com.

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