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Spotify pitches college kids: Half off subscriptions while you’re in school

Streaming music services are getting more popular. How much more popular would they be if they were cheaper?

Spotify will start finding out today. The subscription music company is cutting the price of its premium service in half, from $10 to $5 a month, for college students in the U.S.

The offer is meant to cover just about any student in four-year, two-year or junior college, and is good for up to four years. Spotify will use verification service SheerID to make sure anyone who applies for the discount is enrolled.

Re/code has the whole story.

By Peter Kafka, Re/code.net.

CNBC's parent NBC Universal is an investor in Re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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