Kobe Bryant has proven himself on the basketball court, creating one of the most successful brands in the NBA. Now he hopes that success translates to the business arena.
The five-time NBA champion and 16-time NBA All-Star said this week that he will be starting a new company, Kobe Inc. The Lakers star's first investment will be in BodyArmor, a sports drink company created by Mike Repole, founder of Glaceau VitaminWater, and Lance Collins, founder of Fuze Beverage.
Bryant has made a seven-figure investment in the sports drink company that makes him the third-biggest investor behind its co-founders. In addition, Bryant will get a seat on the board.