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Social media is no simple matter for the business world

Tuomas Kujansuu | E+ | Getty Images

College students are about to set foot in Dayton, Ohio, for the annual RISE student-investment conference (Redefining Investment Strategy Education), where they will have an opportunity to learn from the best in the financial industry. Will they be tweeting about it? Of course they will, using the hashtag #UDRise.

Ahead of the big event, CNBC's Dominic Chu hosted a Twitter chat to discuss the many ways in which social media is impacting the business world.

Who's having the greatest success reaching the next generation of business leaders? It turns out the answer isn't so simple.

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