GO
Loading...

Starbucks bows to complaints, brings back old items

What's old is new again at Starbucks.

Bowing to customer requests, the coffee chain is bringing back some longtime items that it shelved after its $100 million acquisition of bake shop La Boulange, Bloomberg first reported Tuesday.

"We've got a few products that we are going to bring back from the old menu," said Starbucks Chief Operating Officer Troy Alstead in an interview with Bloomberg. "Some customers missed a few things."

As part of the revamped U.S. menu, customer favorites, including banana, pumpkin and iced-lemon sliced loaf cake, will return. They had been phased out in many stores along with other items as part of Starbucks' transition to La Boulange-made products.

Beginning this week, Starbucks will begin rolling out those three items with a new La Boulange recipe to about 3,500 locations. The company's remaining stores won't notice the switch still they still have the items.

Read MoreWhy restaurants care so much about your breakfast

Starbucks was right to respond to customer complaints by bringing back old menu items, Domino's Pizza CEO Patrick Doyle said Tuesday on CNBC.

"Look, you do things, you make changes, you listen to the customers and ultimately, if you're responding to them, you're going to be successful," said Doyle on "Squawk on the Street." "So I'm sure that they're listening to customer feedback. It's going to work for them, just as it does for us."

The move comes as the breakfast space, where Starbucks maintains a large market share, has become increasingly competitive after Taco Bell's nationwide breakfast menu expansion. In response, McDonald's will be offering customers free coffee for a limited time and is also testing pastries at some locations.

—By CNBC.com.staff. Drew Sandholm contributed to this report.

Contact Restaurants

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More