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04/08/2014: The Profit #207 – "Amazing Grapes"
Two wine enthusiasts in Orange County, California decided to turn their hobby into a business. Amazing Grapes is both a small restaurant and a shop that specializes in fine wines. But a passion for wine doesn't equal success so while Amazing Grapes generated $3.5 million last year, they still haven't figured out how to turn a profit. These absentee owners have mismanaged their inventory, alienated their staff and will probably be forced to shut their doors. Serial entrepreneur, Marcus Lemonis believes he can use his extensive retail knowledge to turn this lush opportunity into a scalable business. If Marcus can convince staff and owners to take ownership and stop running Amazing Grapes like a hobby, he might be able to save the business from being financially crushed.
About "The Profit":
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before … he's putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do
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