GO
Loading...

Enter multiple symbols separated by commas

Make your teenagers watch this video

For the first time, the U.S. Department of Transportation has launched a national advertisement campaign and "high-visibility enforcement crackdown" to discourage drivers, especially young drivers, from using handheld electronic devices while behind the wheel.

The centerpiece of the $8.5 million multiplatform effort is a 30-second video that dramatizes the devastating consequences for teenagers in a car when the driver looks down at her phone and goes through a stop sign.

Still from National Distracted Driving Enforcement and Advertising Campaign video
Source: Distraction.gov
Still from National Distracted Driving Enforcement and Advertising Campaign video

The National Highway Traffic Safety Administration estimates 3,328 people were killed and another 421,000 injured in crashes related to distracted drivers during 2012.

The DOT said advertising and enforcement programs in California and Delaware reduced hand-held phone use by about a third.

- By CNBC.com staff

Contact Autos

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.