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Samsung’s new Galaxy S5 is most impressive when wet

How do you get consumers excited about yet another expensive high-end smartphone, in a U.S. market that seems to be maturing? Maybe the answer is to simplify the thing, and stress just a few interesting new features, like the ability to survive being submerged in water, or to act as a heart-rate monitor.

That's the strategy that Samsung, the global smartphone leader, hopes will work for its latest top-of-the-line model, the Android-based Galaxy S5, which goes on sale in the U.S. on Friday at all major carriers.

CEO and President of Samsung JK Shin presents the new Samsung Galaxy S5 during the first day of the Mobile World Congress 2013 at Forum Complex on February 24, 2014 in Barcelona, Spain.
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CEO and President of Samsung JK Shin presents the new Samsung Galaxy S5 during the first day of the Mobile World Congress 2013 at Forum Complex on February 24, 2014 in Barcelona, Spain.

Re/code's Walt Mossberg has a full review at Re/code.

By Walt Mossberg, Re/code.net.

CNBC's parent NBC Universal is an investor in Re/code's parent Revere Digital, and the companies have a content-sharing arrangement.

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