A recent deal by Yelp to provide business listings for Internet searches on Yahoo is garnering negative reviews from some small-business owners, who say years of positive comments from customers have disappeared from the portal, the Wall Street Journal reported.
Since mid-March, fresh reviews about a business posted on Yelp replace reviews that had been posted on Yahoo Local, the portal's own consumer-review tool. Until a new Yelp review is posted, the Yahoo reviews remain.
Entrepreneurs argue having multiple online reviews visible is vital to businesses because consumers make decisions based on a diverse pool of opinions. Some business owners have resorted to copying or taking screen shots of positive reviews for fear they may disappear.