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Google may change search program to favor encrypted sites

An attendee uses a computer to sign in for the Google I/O developers conference on May 15, 2013 in San Francisco, California.
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An attendee uses a computer to sign in for the Google I/O developers conference on May 15, 2013 in San Francisco, California.

Is Google trying to make Web searching more private? That's the thesis of a Wall Street Journal article, saying that a Google engineer wants the company's search algorithm to give preference to sites that use encryption.


The company declined to comment to the WSJ, but a person familiar with the company's discussions says the matter is just beginning to be discussed.

Google supposedly uses more than 200 different criteria, such as loading time, to determine how to rank a site in its search program.

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